A Regenerative Journey at The Red Sea
In partnership with Bloomberg Media Studios, Red Sea Global invites the world to see how travel can heal people and planet.
At Red Sea Global, we believe tourism can do more than preserve – it can regenerate.
That’s why we partnered with Bloomberg Media Studios to create a world-class video series showcasing how regenerative tourism comes to life at The Red Sea destination in Saudi Arabia.
Through powerful storytelling, the series brings viewers face-to-face with the people and projects transforming this region – from coral restoration and mangrove planting to youth empowerment and luxurious low-impact resorts.
This collaboration has already reached millions and sparked global conversations around travel’s potential to become a force for good. You can watch Bloomberg’s video case study of the partnership here.
Bloomberg partnership series
The Regeneration Destination
What if tourism could leave a place better than we found it? The Regeneration Destination answers that question through powerful imagery and on-the-ground insights from the environmental leaders shaping The Red Sea destination.
Sowing the Seeds of Sustainable Tourism
What does regeneration look like on the ground? In Sowing the Seeds of Sustainable Tourism, we meet the passionate team behind one of the largest landscape nurseries in the Middle East — where millions of plants, and thousands of careers, are taking root.
The Red Sea Super Coral
Beneath the vibrant blue of the Red Sea lies a hidden wonder — coral reefs that not only survive, but thrive in rising temperatures. In The Red Sea Super Coral we meet the divers, scientists, and sustainability teams working to protect one of the ocean’s most vital ecosystems.
re:Generation of the Mind
In today’s fast-paced world, travel has become more than a break — it’s a chance to reset. Pristine Nature Meets Peace of Mind reveals how regenerative tourism at The Red Sea is creating meaningful guest experiences that heal the mind, nourish the body, and protect the planet.
re:Generation of the Body
Set against one of Saudi Arabia’s most breathtaking desert landscapes, this episode takes viewers on a journey through stillness, adventure, and ancient connection. From mountain biking and camel-track hikes to stories rooted in tribal heritage, guests at Desert Rock experience more than just escape — they discover meaning.
re:Generation of the Soul
In this soul-stirring finale to the Bloomberg series, naturalist Sean Laughlin guides a guest at Nujuma, a Ritz-Carlton Reserve, through The Red Sea’s pristine coral reefs and mangrove forests. Later, Astrotourism Guide Ahmed Althaher shares the magic of Saudi Arabia’s dark skies, where stargazing becomes a cultural and emotional experience.
"Regenerative tourism is everybody within the whole system taking part in regeneration.”
"It’s our land — and we can grow this land.”
"The coral reefs are the rainforests of the seas... They are key for the survival of the oceans.”
"My tribe is from this area. In the past, people coexisted with nature – and we try to stay true to that.”
"This isn’t just luxury – it’s restoration. Of the land, of the culture, and of yourself."
"You're seeing things that you can only take away with your soul.”
"I love it. It's my dream job. I think I should be paying them not them paying me! Come to The Red Sea and regenerate your body."
"I want to help people. This is what I feel I am here for. Come to The Red Sea and regenerate your mind."
Regeneration by the Numbers
1+ million mangroves planted
With 50 million targeted by 2030 to restore coastal ecosystems.
30 million native plants
Being cultivated across The Red Sea and AMAALA, with 5+ million already grown.
300+ reef sites monitored
Under Red Sea Global’s Coral Commitment to protect and restore marine ecosystems.
760,500 solar panels installed
Powering all Phase One resorts and infrastructure with renewable energy.
1,200 MWh battery storage
Among the world’s largest off-grid systems, enabling 24/7 clean energy.
120,000 jobs being created
Directly and indirectly across both destinations by 2030.
40% Saudi workforce target
Ensuring local talent is central to long-term tourism success.
160+ EV charging stations
Supporting a fully electric mobility network at The Red Sea.
22 of 90+ islands developed
With the remainder protected for conservation and research.
5 LEED Platinum resorts
Already open and aiming to green certify 100% of buildings.
341 people employed at the nursery
Supporting local livelihoods while greening the desert with native plants.
10 BESS containers on one island
Providing 18.4MWh of solar storage at Sheybarah Island alone.
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