The A–Z of
Regenerative Tourism

26 ways Red Sea Global is redefining travel
for people and planet

There’s more to tourism than travel. Regenerative tourism challenges the old model of taking from the world – and replaces it with one that gives back. It’s travel that restores ecosystems, empowers communities, and celebrates culture.

At Red Sea Global, regeneration is more than a goal, it’s the foundation of everything we build. From protecting coral reefs and planting mangroves to creating meaningful careers and championing Saudi heritage, each letter in this A–Z reveals a different side of what regenerative tourism truly means.

A is for Architecture

Architecture shapes how we experience a place. For us, some designs are striking, others blend quietly – shaped by their surroundings. Our destinations are built with purpose: respecting the landscape, inspired by nature.

B is for Biodiversity

The Red Sea and AMAALA are two of the most biodiverse marine ecosystems on Earth – home to coral, turtles, dugongs, and fish found nowhere else. Regenerative tourism helps protect that richness.

C is for Coral

Restoring coral reefs isn’t just science – it’s hope, floating on the surface of the Red Sea. With survival rates up to 97%, our offshore nurseries are bringing reefs back to life.

D is for Dark Skies

Less light. More stars. At The Red Sea, we control light pollution to protect ecosystems and let the night sky shine. It’s where sustainability meets wonder.

E is for Economy

When tourism thrives, so do communities. Our destinations aim to create thousands of jobs and add SAR 33 billion a year to the Kingdom’s GDP. Regenerative tourism is measured in livelihoods as much as landscapes.

F is for Food

Every bite has a backstory. Over a quarter of the food served at our destinations comes from local farmers through our cooperative TAMALA – sustainably sourced produce, fair prices for farmers, and fresh flavours for guests.

G is for Green Building

A truly green building starts on the drawing board. Designs challenged, materials chosen with care, every stage carefully examined. For us, the result is more LEED Platinum assets than any other hospitality developer.

H is for Heritage

Heritage is a living thing. In our hands, it’s the sails of a restored boat, the weave of local crafts, the flavors of coastal kitchens. Regenerative tourism keeps these stories sailing forward while keeping places authentic.

I is for Infrastructure

Airports that run on sun. EV fleets supported by Saudi Arabia’s largest charging network. Water cleaned and reused to nourish landscapes. Built right, infrastructure can enhance the very places it serves.

J is for Jobs

For us, tourism means more than travel – it means careers for Saudis that build the future, protect the planet, and serve the region.

K is for Knowledge

Regenerative tourism grows when knowledge flows. We train, teach, and learn alongside partners and communities to build collective capacity for change.

L is for Local Communities

From hiring locally to empowering small businesses, leveraging local supply chains, and preserving cultural heritage – regenerative tourism works hand-in-hand with neighbouring communities so they can share in and shape the benefits of tourism.

M is for Mangroves

Nature’s quiet defenders. Mangroves protect our coasts, store carbon, and nurture life. We’re increasing their density by 50 million by 2040 to help them do even more.

N is for Nature+

Beyond protecting, our goal is to leave nature better by 2040. Measured not only in mangroves, corals, and pristine coastlines, but also in pioneering standards of regenerative tourism.

O is Ocean

No reefs, no tourism. No fish, no future. We restore marine ecosystems because the Red Sea’s health is everything.

P is for Protected Areas

Some places thrive best without us. That’s why most of the islands at The Red Sea will remain untouched – giving nature room to thrive.

Q is for Quality

More than how something looks. Quality is about how it’s built to last. From precision in construction to rigorous sustainability checks, our destinations are designed for luxury that endures.

R is for Renewables

760,500 solar panels and one of the world’s largest off-grid battery systems at The Red Sea alone. Clean, renewable energy isn’t our future – it’s our present. And by 2030, our destinations will avoid almost 5 million tonnes of CO₂ each year.

S is for Seagrass

The lungs of the sea, invisible yet so vital. Seagrass locks away carbon, filters water, and shelters marine life. We’re working to protect and restore these underwater meadows.

T is for Talent

Our scholarships, vocational training, and graduate programs have benefited more than 1,625 ambitious young Saudis. The next leaders of the Kingdom’s tourism sector are already in training. Regenerative tourism means investing in local talent.

U is for Undewater

Underwater heritage – from shipwrecks, submerged coral trails, marine archaeology – is a Red Sea story that doesn’t stop at the shoreline. Regenerative tourism means we protect what lies beneath.

V is for Visitors

Regenerative tourism isn’t passive. We invite every guest to learn, connect, and care – because conscious travelers can make a world of difference.

W is for Wellness

Wellness is more than a massage table. It’s salt air in your lungs, movement that feels good, and food that fuels you. At AMAALA, the world’s most comprehensive luxury wellness destination is already taking shape.

X is for X-factor

Our X-factor? The privilege of working within an ecosystem where people and planet thrive together –from vibrant communities to thriving habitats. As one of the few developers with stewardship over an entire environment, we shape tourism that regenerates.

Y is for You

Regenerative tourism doesn’t belong to governments or companies alone. It belongs to everyone who chooses to care, to act, to travel with purpose. That means you.

Z is for Zero

Clean energy, sustainable transport, and climate-conscious design – every choice we make moves us closer to a carbon-free future. In regenerative tourism, zero emissions means protecting the environments and communities that make travel meaningful.

From Architecture to Zero-carbon systems, regenerative tourism restores the environment, enriches communities and celebrates Saudi culture and heritage.

But the real story is still being written, one letter at a time.